Middle East operations support CHH’s growth trajectory

Two years after opening CHH’s office in Dubai, we are continuing to extend our reach across the region. Our Middle East base has enjoyed significant success supporting high profile projects with CHH’s Conex branded products. Now that we have laid strong foundations, we are expanding our team and its capabilities in response to growing customer demand.

Our Middle East office opened in April 2023 to gain access to a broader customer base and help deliver smart connectivity projects. The division has gone from strength to strength growing into a multi-million-dollar business on the back of the high quality of our low current, fire resistant, control and instrumentation cable, industrial cables, fibre and copper connectivity products, racks and enclosures, and uninterrupted power supply (UPS) .

The UK is respected for its manufacturing prestige across the region, and we are demonstrating the value of CHH Conex’s cabling capabilities to both private and public sector customers. Our Middle East operation is headed up by Mudassar Qureshi who has been busy building relationships, securing approvals and supplying to key infrastructure projects.

The Middle East is a hub for technical innovation and is investing heavily in solutions that support the development of smart cities. CHH Conex cables are being supplied to major projects such as NEOM, a $500 billion urban development along the Red Sea and The Holy Mosques which aims to foster cutting-edge technology and operate entirely on renewable energy.

CHH is ideally placed to use smart tech to help transform urban living. The priority now is to scale up our regional presence to make the most of the opportunities on offer. We are currently in the process of appointing a Middle East Sales Director and make the transition from being a supplier of products to being recognised as an end-to-end product solutions provider.

CHH Chief Executive Officer Paul Turner said: “There is huge potential for CHH to continue building a broad customer base across the region. By investing in people and capabilities we will now focus on supporting customers with end-to-end solutions. That means moving the dial for a period of accelerated growth which could see the Middle East business triple in size over the next 3 to 5 years.”

To contact our Middle East office and find out more about how CHH’s smart connectivity solutions can support your business please contact: measales@chhconex.com
Tel: +971 5433 24555